![]() ![]() This month, Axis My India's Sentiment Index also delved deeper to understand consumer's consumption in the digital ecosystem in terms of OTT platforms, language preferences. ![]() ![]() Furthermore, 27% prefer Hindi and regional websites and apps while 24% prefers English, reflecting 60% of the youth. Titled, 'India Consumer Sentiment Index (CSI)', the report stated that 27% of people watch OTT, with majority of the OTT viewers falling in the 18-35 age bracket, prefer watching Hotstar, followed by Amazon Prime and Netflix. Increase in essentials and non-essential spends for 49% and 15% of families respectivelyĪmong top OTT platforms Hotstar, Amazon Prime, Netflix, Jio TV and MX Player were among the top choices, as per the latest Axis My India report. ![]()
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